Together with Condé Nast UK’s Vogue Video Channel, Gemfields debuted a new series of three short films featuring young, up and coming talent. ‘The Ritual’ was a series that shined a light on these successful, creative women as they shared their personal daily routines, including their jewellery choices.

The first episode featured red-carpet reporter and fashion blogger Louise Roe who talked candidly and insightfully about her lifestyle and how jewellery, gemstones and sustainability fit into her daily choices. The second film featured actress and model Imogen Waterhouse and the third, photographer, director, writer and stylist Margret Zhang. The films all provide a glimpse into the lives of these entrepreneurial, uniquely stylish women as they share their routines, from wardrobe to work, with a focus on how jewellery and coloured gemstones play their part.