21 November 2023
Gemfields promotes emeralds as sponsor of top Indian jewellery trade show
The prestigious Jaipur Jewellery Show (JJS) is a leading business-to-consumer and business-to-business jewellery show, now in its 21st year.
Gemfields is proud to once again have been the headline sponsor of this year’s edition of the JJS, which was dedicated to celebrating emeralds, the gemstone beloved by royalty and celebrity alike, from Cleopatra to Elizabeth Taylor. This represents almost a decade of successful partnership between Gemfields and the JJS.
“Emeralds – Timeless Elegance” was the fitting title of this year’s JJS show, carrying on from the popularity of the same theme last year, with a range of activities taking place to build excitement around emeralds. Amongst these was a photo campaign with the model, actress and JJS 2023 brand ambassador Pooja Batra – a popular figure in her home country of India and around the world, and a former Miss India.
As the majority owner and operator of Kagem emerald mine in Zambia, Gemfields was delighted to support the JJS in promoting these majestic green gems once again.
Jaipur is a city at the creative heart of India’s gemstone industry – with a strong reputation for gem cutting and artistry over the centuries. This dates back to the days of the Mughal Empire, when the Maharaja, a discerning jewellery connoisseur, would invite the finest artisans to visit. This was a high point of Indian art and culture, which has left an enduring legacy, with Jaipur still a bustling hub of craftsmen and gem dealers.
Emeralds of exceptional colour and clarity – examples of which have been found at Kagem – are incredibly rare, making them a popular choice for discerning investors. As a world-leading responsible miner and marketer of coloured gemstones, Gemfields is always looking for opportunities to promote the allure of emeralds, and the importance of responsible mining, to a wider audience.
“At the heart of our success lies our enduring partnership with Gemfields, a globally recognised leader in responsibly mined gemstones. Together, we eagerly anticipate embarking on an exciting journey that will elevate the emerald to unprecedented heights,” said Kamal Kothari, treasurer of the JJS, summing up the value of the companies’ partnership.