Ruby Mystery Back
Ruby Mystery Front
Ruby Passion Front
Ruby Passion Back

Savelli and the Rubies, a promise of love and passion.

Geneva, January 2015 – Savelli, the revolutionary Maison merging technology and luxury craftsmanship, launches a Ruby Limited Edition pursuing its collaboration with Gemfields, the world’s leading coloured gemstones company. It will be the first time the Swiss brand uses these magnificent precious stones in the gem-settings of its luxurious smartphones. The Ruby Limited Edition is a perfect demonstration of the Geneva-based Maison’s savoir-faire and luxury craftsmanship.

In the Savelli atelier, artisans sculpt gold and set the precious stones in great detail with care and patience, by using the same techniques honed in high watchmaking and jewellery to create every smartphone by hand. Savelli continuously advocates the exquisite craft of gem-setting.

Having created the first luxury smartphones designed especially for women, Savelli is positioned as a one-of-a-kind piece of handcrafted high jewellery. All Savelli smartphones are powered by Google’s Android™ operating system. Exceptional in every detail, the Savelli collection is highly recognizable by its unique and elegant signature design inspired by the “Line of Grace” – a timeless concept of beauty and femininity reinterpreted by Savelli.

Alessandro Savelli, founder and CEO of Savelli, has always had a special relationship with rubies. Coming from a family with a long-time tradition in goldsmithing and jewellery, he has a wide and deep knowledge of precious stones, their characteristics and their meanings. “After collaborating with Gemfields in the Emerald Limited Edition with those charming coloured stones, Savelli is now pursuing the ‘king of gemstones’ – the Ruby. I always have been fascinated by this gem and also rediscovered it recently in an old family jewel. A symbol of passion, prosperity and eternal love, it was a precious gift for my wife. Now, with this exclusive new collection, I would like to share the magic and beauty of rubies to all Savelli women”.

The Gemfields rubies come from the North-East of Mozambique. Gemfields selects only the most extraordinary and colourful rubies, sourced in accordance with socially and environmentally conscious regulations. Just like the Gemfields emeralds, the Gemfields rubies are completely traceable from mine to market, guaranteeing a conflict-free route to customers. In 2012, Gemfields acquired a 75% controlling interest in the Montepuez ruby deposit covering approximately 34,000 hectares, which is believed to be the most significant recent deposit discovery in the world. These rubies from Mozambique range from slightly purplish red to vivid red in colour and possess excellent clarity. The quality of Mozambican rubies is exceptional and comparable to the Burmese ‘pigeon blood’ rubies.

In the Ruby Mystery, 395 brilliant-cut rubies are hand-set with the ‘snow setting’ technique on the 18-carat white gold heart. Rubies of differing diameters sit side-by-side, covering the gold, enhancing the sinuous curves of each piece. The flaming rubies arise in this total black handset, with the back cover in black alligator and which employs the black PVD treatment. The Ruby Mystery is limited to 20 pieces.

The Ruby Passion, introducing yellow gold in the Savelli collection for the first time, is limited to 8 pieces. In this stunning model, the top heart illuminates with 395 brilliant-cut rubies and the 18-carat yellow gold is set with 144 brilliant-cut diamonds in a unique ‘rain setting’ technique, shimmering like drops of rain. Highly delicate and precise craftsmanship is demanded on these challenging designs on curvaceous surfaces.

Throughout many generations, ruby has captured the imagination of several civilizations across the continents and there are various myths around it. Rubies have been considered one of the most valuable precious stones on Earth, due to its excellent hardness, outstanding brilliance and magnificent colour. Traditionally, ruby-red represents prosperity, happiness and good fortune, as its symbolism is related with fire and blood, implying warmth and vitality. Red is considered the luckiest colour and it is used extensively in everyday life and during celebratory events, especially the Lunar New Year and weddings. In the Western cultures, ruby-red means love and passion and it’s associated with objects of power and desire. Kings and emperors across all the nations often used rubies to decorate their insignia to guarantee health, wealth and wisdom.

Appreciation of rubies is just as celebrated today as in the past centuries. The Savelli Ruby Limited Edition is designed for a contemporary woman – powerful, self-confident, passionate but also romantic. It is the ultimate object of desire, empowering its owner with a unique and treasured possession.

About Savelli Genève
Conceived by Alessandro Savelli, Savelli is a new revolutionary jewellery brand based in Geneva, merging technology with luxury craftsmanship. Savelli is the first luxury smartphone created and handcrafted in Switzerland as a precious piece of jewellery. Bringing together technology and elegance, Savelli is the jewel of tomorrow. The collection Jardin Secret, including 11 exceptional models, is distributed in some of the most prestigious stores in the world, in cities such as Hong Kong, Abu Dhabi, Doha, Milan, Rome, Capri, Paris, Courchevel, Cannes, Monaco, St. Tropez, Casablanca and Marbella. The next steps of the brand expansion in the upcoming months will be in Asia, Middle East and Russia.
www.savelli-geneve.com

Savelli Press contacts:
Annabelle GARCIA PR Director annabelle@savelli-geneve.com
Valeria GARAVAGLIA PR Coordinator valeria@savelli-geneve.com

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