Journal

In continuation of the global #EveryPieceUnique campaign, Gemfields, a world-leading supplier of responsibly sourced, coloured gemstones, launched a unique experiential pop-up at The Dubai Mall.

For the first time in the region, Gemfields brought an immersive and educational experience, to showcase the unique beauty of Zambian emeralds and Mozambican rubies.

Visitors were invited to step inside the giant emerald structure and encouraged to take the ‘ultimate selfie’. The pop-up also featured interesting facts about the gemstones, with the aim of generating further awareness of coloured gems and responsible sourcing within the sector. The pop-up was attended by more than 1000 individuals over the period of 3 days, including 30 media and influencers.