Gemfields and Mila Kunis Celebrate 2013 Global Launch and Exclusive Collaborations with International Jewellery Designers.
Gemfields, the world’s leading coloured gemstone producer, was thrilled to unveil a truly one-of-a-kind set of fine jewellery collaborations with 36 leading international designers. This spectacular set of designer collaborations underscores not only the beauty of the gemstones, but the range of shades, shapes and sizes that make up Gemfields’ portfolio. From precision cuts, cabochons that look like candy to slices that are ruggedly organic, each Gemfields Zambian emerald, Mozambican ruby and Zambian amethyst was the starting point for a bespoke creation.
“Although Gemfields doesn’t make jewellery, they work with a wide range of international designers to create one-of-a-kind pieces from their ethically-soured emeralds and rubies,”says Mila Kunis.“I’ve loved wearing these pieces on the red carpet because they are all so unique and they stand for Gemfields’ mission of responsible sourcing.”
The collection was revealed in London at Phillips Auction House, travelling next through India and finally to Las Vegas, where it will be displayed at the Couture show in May. The pieces, ranging in retail price from US$1,130 to US$750,000, reflect the bold aesthetic of each designer in the form of fine jewellery. To coincide with the launch of this project, Gemfields unveiled a new global advertising campaign featuring brand ambassador Mila Kunis wearing ethically-sourced Zambian emeralds and Mozambican rubies shot by Mario Sorrenti in Los Angeles.
As well as developing proprietary product and practices, Gemfields is committed to bolstering the coloured gemstone sector, especially emphasising the rare, unique qualities of coloured gems. Emeralds, for example, are more than 20 times scarcer than diamonds, although arguably infinitely more exciting, made up of countless microscopic fissures within in each stone. No two emeralds are the same.