Chopard and Gemfields create a new industry-leading partnership.
Chopard͛s ͚journey to Sustainable Luxury͛ continues with the announcement of a new milestone for coloured gemstones at the 2016 Cannes Film Festival Chopard is delighted to announce a new milestone in its Journey to Sustainable Luxury. Building on its successful collaboration with the Alliance for Responsible Mining (ARM) in South America, supporting local artisanal gold mining communities and introducing products made from Fair mined gold, the luxury jewellery and watch company has created a unique partnership with Gemfields, the world͛s single largest producer of coloured gemstones.
In an industry first, the emeralds will be fully validated by Eco-Age͛s Green Carpet Challenge (GCC) Principles of Sustainable Excellence. Eco-Age – experts in sustainable mining practices and Chopard͛s partner in developing the Journey to Sustainable Luxury – will use its considered GCC Principles of Sustainable Excellence to verify the mining site and parent organization, covering social welfare, environmental protection, training provision and security for workers.
To celebrate the beginning of this new phase of the journey, Chopard will unveil a capsule collection of Green Carpet High Jewellery within its Red Carpet Collection. The unveiling will take place at the Cannes Film Festival in May and will include responsibly sourced emeralds in Chopard͛s Green Carpet Collection for the very first time.