Since the announcement of Gemfields Ruby Masterclass, in September 2016, we have activated the initiative globally implementing the classes in key markets.
The first training session took place in China with Chow Tai Fook, followed shortly by the first European class at Baselworld. The US have hosted 12 masterclasses across different states with key retail partners including Macys which delivered a direct increase in sales. The feedback has been exceptional from all participants and there is a high demand from all our brand and retail partners globally. We will continue to host classes globally throughout the year and keep reporting on the progress throughout the markets.